Writing is more than just words strung together with proper grammar. There is an art to it, a craft to drawing a reader in through those words and painting for them a picture. While different mediums - news and magazine, to name a few - have different requirements of style, the act of writing well remains much the same.

A designer must consider those same problems. The design must match the style of content, or it will confuse readers. It must be readable, or they will give up reading. Every move must be precise, and every choice intentional.

When put together, beauty unfolds.